高職院校品牌建設研究——以武漢職業(yè)技術(shù)學院為例.pdf

1、華中科技大學碩士學位論文高職院校品牌建設研究以武漢職業(yè)技術(shù)學院為例姓名：汪洋申請學位級別：碩士專業(yè)：MBA指導教師：景奉杰20100429華中科技大學碩士學位論文華中科技大學碩士學位論文IIAbstractBristheproductsofmarketdevelopmentwhichwasfirstlyappliedincommerceenterprises’competition，Asthecomingofthenewbrerainc

2、urrenteducationinChinaquintessenceeducationhastransfmedintopopulareducation.Duetothecompetitionamonghigherschoolsbecomesfiercerthesocietysetsahigherstardfhighereducationqualitythesellers’marketischangingtobuyers’marketin

3、highereducationthecollegewhichownsafamousbrismucheasiertoobtainsuperiityamongthefiercelycompetitionineducationarea.Howevertherestillexistsomeproblemsinhighervocationalschool，suchaslackingbrconsciousnessineducationdevelop

4、mentindistinctivefeaturesunclearientatinginrunningaschoolsoon。Attheinitialstageofhighervocationalschooldevelopment，therearesuchproblemsasthelackingofnewstudentsqualifiedteachersfunds，whichmakehigherschoolsfacemechallenge

5、sfiercercompetitionTowinthecompetition，highervocationalschoolimproveschoolimage，mustintegrateeducationresources，enhanceeducationqualitycultivateitsownbr，Explingtheproblemofbrcultivationbecomesaverysignificantissuetous.Th

6、efirstchapteranalyzesthenecessitiespossibilitiesofbrbuildinginhighervocationalschool.Thesecondchapteranalyzesthenecessitiespossibilitiesofbrbuildinginhighervocationalschool.Chapterthreediscussesthetheeticalprincipleofbrb

7、uildinginhighervocationalschoolincludingbrtheyeducationservicemarketingtheyhigheducationmarketizationtheysoon.Thefourthchapterbasedonthecurrentdevelopmentenvironmentofhigheducationprobingthethoughtofhowtobuildbrinhigherv

8、ocationalschoolitsspecificstrategies.ThelastchapterdiscussestheexistingproblemsthestrategiestosolvetheseproblemsduringthebrbuildingprocessinWuhanInstituteofTechnology.KeyWds：brbuilding，highervocationalschool，competitives