社會信任視野中的我國大眾傳播媒介公信研究.pdf

1、華中科技大學碩士學位論文社會信任視野中的我國大眾傳播媒介公信研究姓名：周婷婷申請學位級別：碩士專業(yè)：傳播學指導教師：申凡20040512華中科技大學碩士學位論文=——===；====—；=====——=；===——===々AbstractPreviousstudiesabout“publictrustonChinesemasscommunicationmedia’oftenfocusOnmediathemselvestofindwhyl

2、evelofthistrustfellWenlinkthatkindofviewangleistoonarrow，sowetrytobroadenitbyputthisproblemintheviewofthesocietyandtrust，surveythethreecrucialfactorsrelatedtothetrustlevel：“publicevaluatingstandards”“media’Sownperformanc

3、e’’and“characteristicsofthesocialtrust”across—the—boardWefindallthesethreefactorshaveunbalancedstructures，Whenpublicevaluatingmedia，theyalwaysweighmedia’Sattitudemuchheavierthanmedia’SabilityPoliticalforceseconomicintere

4、stsandpublicneedsareactingonmediaSOitcannotbehavewellSpecialtrustprevailsinthesocietywhilesocialtrusttotallyrimsintocrisis，it’SuneasyformasscommunicationmediatobuildpublictrustInouropinion，theseunbalancedstructuresreflec

5、tsociety’Sprevalentproblemsandimpropernotionshiddenbehind，deep—seatedreasonsfortheseareconflictsinthefieldofsocialperspectivesaboutvalues，Wecontinueourresearchtofindthreevalueconflicts：“tobevirtuousorjustcominon”，“tobeam

6、onistorpluralist’and“tuptureorcontinue”，regardingtheminfuencespublictrustOnmasscommunicationmediagreatlyandaretherootsoftheproblem，SolastlyWeputforwardsortieimprovingmethodscontraposingthem：hopingthesewillhelppublictrust