3G移動通信市場分析及策略研究——以南京LT公司為例.pdf

1、3G移動通信市場分析及策略研究以南京LT公司為例專業(yè)名稱：MBA申請人：張蓉蓉指導教師：周勁波論文答辯委員會主席：連殖委員：菹圖塹鹽嗑至籃查：型墨叁Analysisof3GmobilecommunicationmarketandStrategyResearchLTcompanyinNanjingasanexampleAbstractWiththewideapplicationandrapiddevelopmentofinformatio

2、ntechnology，ithasgreatinfluenceonthesocialproductioneconomyandpeople’SlivingstandardsWiththegradualpopularizationofthenetworktechnologyespecially3G，thescaleofmobileusemhasdevelopedrapidlyanddevelopmentalspaceofmobilecomm

3、unicationmarkethasenlargedThecompetitionofmobilecommunicationmarketisincreasinglyintensiveIn2008thedomesticoperatorscarriedoutreorganization(e。ChinaTelecomacquisitionChineseLTCDMAnetwork，ChinaLTandChinaDXmergedintoChinaL

4、T，ChinaRailcommergedintoChinaYD)Thepurposeofmergeandacquisitionistoissue3GlicencesChinaUnicomobtainedWCDMAlicensewhichenjoyedthemostmaturenetworktechnologyandthelargestserviceterminalsItisveryimportantwhetherChinaUnicomc

5、anmakebestuseoftheadvantagesofresourcestogetapositionintelecommunicationfieldnationwideTheauthor，choosingNanjingLTastheresearchobject，wouldlikeurgentlytosolvetheproblemthatthoughmobilecommunicationtechnologyhasdevelopedf

6、ast。ChinaLTstilIkeepsasmalIsizeofthemarketThispaperiSdividedintosevenparts，thefirstpartintroducestheresearchbackgmund，researchsignificance，researchframeworkandmethods；thesecondpartelaboratesthebasictheoriesofthemarketing

7、strategy；thethirdpartdiscussesthegeneralsituationofNanjingCUCCand3Gmarket，includingtheoutlineofNanjingarea，communicationmarketsituation，historyofdevelopment，businessstructureofNanjingCUCCThefourthpartanalyzesofthecurrent