制造技術(shù)服務(wù)企業(yè)crm系統(tǒng)的研究與開發(fā)

1、江南大學(xué)碩士學(xué)位論文制造技術(shù)服務(wù)企業(yè)CRM系統(tǒng)的研究與開發(fā)姓名：夏虹申請學(xué)位級別：碩士專業(yè)：機(jī)械制造及自動化指導(dǎo)教師：姜大志20080601AbstractAbstract黝theconstantlyimprovementofmanufacturinginformationandthechangeofthemarketingideaof‘‘basedoncustomer’，theresearchof“CustomerRelationsh

2、ipManagement”wasbecomingmorcandmorepopularManufacturetechnoservicecorporationWasanewtypeofmanufactureindustryaimingtoprovideinimitabletechnicalresolventandgrewfastbecausetechnologyservicewasmoreandmoreimportantinmanufact

3、ureindustry刀earticlediscussedthecharacteristicandrequirementofthiskindcorporationtheidiographicassignmentswerearrangedasfollow：FirstlyintroducethebackgroundandsignificanceofthestudywhichisbasedontheManufacturetechno—serv

4、icecorporationcurrentsituationanddifficultiesSummarizeCRMsystemdevelopmentfiendandresearchstatus，andindicatethestudycontentofthispaperindetailSecondlyexpatiateonstructureofCRMsystemandcrucialmanagementideologyestablishth

5、echaracteristieofthreedimensionalclientvaluetheoreticscasebasedtechnomarketvaluebringforwardmultipleitemandmultipleindexprocesssupervise，expatiateondemandonknowledgemanageanditsactualizeThen，establishtheframeofCRMsystema

6、nddatabasemodelThirdlygivinganexampleofatypicalmanufacturetechno—servicecorporationcombiningwithabove—mentionedmodelingandarithmeticofmanagementideologydevelopaCRMsystemThesystemfractionizedcustomerwithclientvaluetheoret