濟南鋼鐵股份有限公司戰(zhàn)略調(diào)整中新產(chǎn)品開發(fā)風險控制研究.pdf

1、合肥工業(yè)大學碩士學位論文濟南鋼鐵股份有限公司戰(zhàn)略調(diào)整中新產(chǎn)品開發(fā)風險控制研究姓名：馬洪德申請學位級別：碩士專業(yè)：工商管理指導教師：駱正清20081101AStudyoftheRisk—ControlintheProcessofNewProductsDevelopmentduringtheStrategyAdjustmentinJinanIronandSteelStockLtdABSTRACTOvertheyears，thedevelop

2、mentstrategyofJinanIronandSteelStockLtd(forshort：JIGANG)hasbeenfocusedoncostleadershipstrategyWiththechangesofdomesticbusinessenvironmentandtheimitationofstrategiccompetitorstoimitate，competitiveadvantageofthecompanyisre

3、cessioninrecentyearsFrom2003，JIGANGadjustitsstrategy，fromthesinglecostleadershipstrategytothestrategyofcostleadershipanddifferentiation，andincreasedtheintensityofthenewproductsdevelopmentButweneadrealize：developmentofnew

4、productsisahighyieldbuthighriskactivitiesforacompanySoJIGANGfaceconsiderablemarketrisksintheprocessofstrategyadjustment，andmuststudyhowtoavoidriskofnewproductdevelopmentThispaperexplainsbreifythebackground，aimandmeaningo

5、fthisstudy，summarizesthecorrelativetheoryofnewproductdevelopmentanditsriskcontrol，introducesthecurrentsituationofJIGANG’Sproduceanditsstepofstrategyadjustment，analysesoverallenvironment，tradeenvironmentandenterprisesabil

6、ityThispaperpointoutthereexisttechnique，marketandfinanceriskinJIGANGnewproductdevelopmentprocessAlsosuggesttheresponseideasabouthowtOavoidtheriskofnewproductdevelopment，thatis，fromaspectsofchangemarketingidea，strengthenk

7、nowledgemanagement，enhancethedynamicenterprisesabilityandSOforthtocircumventthepossiblerisksinthedevelopmentofnewproductsKeyWords：Strategicadjustment；Newproductdevelopment；Riskcontrol；Knowledgemanagement；Dynamiccapabilit