經(jīng)濟型酒店營銷策略研究——以南昌市為例.pdf

1、江西財經(jīng)大學(xué)碩士學(xué)位論文經(jīng)濟型酒店營銷策略研究——以南昌市為例姓名：舒怡申請學(xué)位級別：碩士專業(yè)：旅游管理指導(dǎo)教師：溫銳20081001AbstractEconomyhoteliSasuccessfulandfull‘blownhotelpattemofthehotelmanagementabroad，butitjustrisesinourcountryAsoneoftheespeciallymiddlecentercitywithfas

2、teconomicdevelopmentandprosperoustourindustryNanchanghasbroughtfavorableopportunitytOdevelopeconomyhotelsSinceeconomyhotelsdisembarkNanchangin2005，ithasalreadyshowedarapidgrowthtrend，andtheeconomyhotelmaybeaccountforabou

3、t20％ofthehotelindustryButinwesterndevelopedcountrytheproportionoftheeconomyhotelandluxurystarhotelisnormally7：3，thedevelopmentofeconomyhotelinNanchangalsohasalotofspaceSo，onthebasicoflocatingthedevelopmentstrategies，mark

4、etshareoftheeconomichotelinNanchang，howtooptimizeNanchanghotel’Smarketingstrategyandinternalmanagement，willhaveadirectimpactontheoverallpaaemofhotels’developmentinNanchang，ThispaperisdividedintofivechaptersFirstly，itdesc

5、ribedtheargumentandresearchideasofthearticlebyexpoundingresearchbackground、signification、literaturereviewresearchframeworkofthestudyThenitdetailingthemeaning、characteristics、classification、thedevelopmentofthestatusquoath

6、omeandabroadandthereasonsfortheriseinthenextchapterthree，successivelyanalyzingdemandingmarketingandsupplyingmarketingofChinaandNanchangThepaperproposedeconomichotelshouldfocusonshapingthebrand，takelimitedservicetobethebe

7、stTheeconomichotelshouldcarryoutthegreen—based、cultural—basedandnetworkbasedmarketingconceptAlltheabovehaslaidthefoundationforthechapterfiveanalyzingthemarketingstrategyofeconomyhotelinNanchangAsthemarketingmixinNanchang

8、，themanagersshouldtakeavarietyofstrategiestogethertOformthemosteffectivecombinationoftheoverallmarketingstrategyTheauthorputforwardaspecificoperationundertheexistingstatusquosuchasproduct、price、channelmarketingpromotions

9、(1)Productstrategy：Operatorsshouldabandonthesamecompetitionanddesignproductsandservices，accordingthebehaviorcharacteristicsofthecustomersandregionalcharacteristicsatthesametime，focusonqualityimprovement、creatingabrandand