市場(chǎng)營(yíng)銷策略分析鎖定顧客【外文翻譯】

1、本科畢業(yè)論文（設(shè)計(jì)）外文翻譯原文：原文：CustomerLockinMarketingStrategyAnalysisinMarketSubsectionAbstract:Incontemparymarketingtheymecareisbeinggiventotherelationmarketingtraditionallymarketingstrategybasedon4P’s(productpromotionpriceplace)

2、isneglectedigned.Thepaperthinksthedeflectionisnotrightthetraditionalmarketingtheycontainssomefactscomponentsofcontemparycustomerlockinmarketingtheythustraditionalmarketingtheybasedonmarketingsubsectionisstillimptant.This

3、paperhasanalyzedthefunctionoftraditionalmarketingstrategyincontemparytheessenceaswellprobedthetacticofhowtoutilizethemarketingsubsectiontomeettheneedcustomerlockinstrategy.Keywds:MarketingsubsectionCustomerlockinStrategy

4、1.IntroductionThetheeticalcirclepracticalwkscaresmeabouthowtobuildcustomerloyaltylockcustomersinspecificproductsservicesduringmarketing.Traditionalmarketingthey(transactionmarketing)modernmarketingthey(relationshipmarket

5、ing)providedifferentstrategiestosolvethisproblem.Traditionalmarketingtheyattachesimptancetotransactionbehavibetweencustomersproducersadopts4P’Smodelwithcomprehensiveapplicationofproductpriceplacepromotioncarriesoutmarket

6、subsectionfcustomergroupssoastoattractcustomerstoenjoyacertainproductservice.Inthemarketingmodesinceproducersactivelyoffer“customersattentionplease”thepreemptivemarketingmeasureattractscustomerstoachievetransactionofprod

7、uctservice.Howeverinamemesufficientlycompetitivemarketotherproducersedgeonlyfromproductinnovationbyanysingleenterpriseistemparyotherenterprisescandevelopsimilarproductsinashttime.Hencethepreviousapproachofsimplemarketsub

8、sectiontoseparateidentifyproductsisalreadyoutdatedtechnologicalfactshaveremovedpreviouslystrictdifferencesbetweenproducts.Differencesinproductshaverelativelydiesoutsomarketsubsectionismedifficult.Thoughmarketsubsectionst

9、rategyasacrucialsupptftraditionalmarketinghaslosesitsimptanceinmodernmarketingtosomeextenttheresearchbelievesthatmarketsubsectionstrategystillincludessomefactscomponentsofmodernmarketingcustomerlockintheyeveninmodernrela

10、tionshipmarketing.Therefemarketsubsectiontheyisstillcriticalinmodernmarketingcaneffectivelyhelptheconversionofmarketingtheypracticefrom“consumersattentionplease”to“pleasepayattentioncustomers”.Theresearchexplainsnecessit

11、yfeasibilityofmarketsubsectiontheyinmodernmarketingdiscusseshowmarketsubsectionstrategyadaptstocustomerlockin.2.EssenceofCustomerLockinTheceofmodernmarketingthoughtistolockcustomersinspecificproductsservicesthroughallkin

12、dsofrelationshipmarketing.Theprocessisrealizedbyaddedsearchingcosttransfercostfcustomerstochooseproducts.Therearetwopremisesfthefmationofsearchingcosttransfercostofcustomers:Thefirstpremiseisrelativefinitenessofinfmation

13、.ThoughtherapiddevelopmentofIntertechnologyinthecurrentwldgreatlyreducesthedifficultyofinfmationacquisitiontheinfmationacquiredbypeopleisstillrelativeduetoalargeamountofallkindsofinfmation.Therefeinfmationfinitenesstheyi

14、sstillvalidinreality.Thesecondpremiseisimperfectcompetitionofmarket.Inidealeconomicmodelsmarketisaperfectcompetitionmarketwithoutdifference.Howeverinrealityactualmarketisnotsosimple.Therearestillidentifiabledifferencesbe

15、tweendifferentproductmarkets.Thetwofactsresultinsearchingcosttransfercostofcustomersaswellascustomerlockinmechanismofsearchingcosttransfercost.2.1CustomerlockinprocessofsearchingcostSearchingcostinfluencescustomers’consu