中外人壽保險公司營銷戰(zhàn)略優(yōu)勢比較分析.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文中外人壽保險公司營銷戰(zhàn)略優(yōu)勢比較分析姓名：陸煒文申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：薛求知2000.5.1ABSTRACTSinceprivateagentsalessystemintroducedbyAmericanInternationalAssurance，whichisasubordinateofAmericanInternationalGroupintoShanghaiin1992，thelifein

2、surancemarkethasdevelopedquicklythanbeforeinChinaThescaleoflifeinsurancebecomeslargerthanthatofpropertyinsurancePrivatelifeinsurancemarkethasgottenhigh。speedgrowingupwiththeexpandingofprivateagentsalessystemThescaleofpri

3、vatelifeinsurancemarketbecomesmainsalesmodeinsomelifeinsurancecompanyandinsomeareaThecompetitioninlifeinsurancemarketisbeingsharpandwillbecomemoreviolentinthefuturewhenChinabecomeamemberofWTOandmoreforeignlifeinsurancegr

4、oupsenterChinamarketThemarketingandsalesstrategyanalysiswillbemuchmoreimportantThisthesiswillbeginwiththedevelopmenthistoryofChinaLifeInsurance，andwillanalysisthedevelopingenvironmentandconditionsofChinalifeinsuranceThem

5、ainpointisthatcomparesthemarketingandsalesstrategyadvantagesofChinesedomesticcompanywiththatofforeigncompanyFordomesticcompanies，Idiscusshowtousethegovernmentpolicy，domesticadvantagesandhistoryandcultureadvantagestooccup

6、ymoremarketsharebeforeChinaenteringWTOForforeigncompanies，IdiscusshowtousetheiramplecapRal，actuarialtechnology，electronicandcomputertechnologyandadvancedmodemmanagementtOcontentforthelifeinsurancemarketForalllifeinsuranc

7、ecompanies，Idiscusshowtomakethewholemarketlargebyabsorbingothers’advantagesInaddition，1wanttolookforasuitablewayforChinesedomesticcompanytodeveloptheirmarketingandsalesfromanalyzingtheprocessof8yearsdevelopingoflifeinsur