網(wǎng)絡(luò)游戲運(yùn)營公司商業(yè)計(jì)劃書

1、商業(yè)計(jì)劃書二○一六年五月2.7.1服務(wù)模式服務(wù)模式................................................................................................................132.7.2基本功能說明基本功能說明................................................................

2、........................................132.82.8服務(wù)與支持服務(wù)與支持............................................................................................................133.市場(chǎng)分析市場(chǎng)分析..........................................

3、...............................................................143.13.1市場(chǎng)概況市場(chǎng)概況................................................................................................................143.1.1全球網(wǎng)絡(luò)游戲市場(chǎng)全球網(wǎng)絡(luò)游戲市場(chǎng)......

4、..........................................................................................143.1.2韓國網(wǎng)絡(luò)游戲市場(chǎng)韓國網(wǎng)絡(luò)游戲市場(chǎng)................................................................................................153.1.3中國臺(tái)灣

5、地區(qū)網(wǎng)絡(luò)游戲市場(chǎng)中國臺(tái)灣地區(qū)網(wǎng)絡(luò)游戲市場(chǎng)................................................................................153.1.4中國大陸地區(qū)網(wǎng)絡(luò)游戲市場(chǎng)中國大陸地區(qū)網(wǎng)絡(luò)游戲市場(chǎng)................................................................................163.23.2市

6、場(chǎng)規(guī)模市場(chǎng)規(guī)模................................................................................................................173.2.1中國網(wǎng)絡(luò)游戲市場(chǎng)的基礎(chǔ)中國網(wǎng)絡(luò)游戲市場(chǎng)的基礎(chǔ)........................................................................

7、............173.2.2中國網(wǎng)絡(luò)用戶的數(shù)量中國網(wǎng)絡(luò)用戶的數(shù)量............................................................................................183.2.3網(wǎng)絡(luò)游戲市場(chǎng)的規(guī)模網(wǎng)絡(luò)游戲市場(chǎng)的規(guī)模..................................................................

8、..........................183.33.3市場(chǎng)份額市場(chǎng)份額................................................................................錯(cuò)誤！未定義書簽。3.43.4目標(biāo)市場(chǎng)目標(biāo)市場(chǎng)...........................................................................

9、.....................................183.4.1用戶分析用戶分析................................................................................................................183.4.2目標(biāo)消費(fèi)群目標(biāo)消費(fèi)群.......................................

10、.....................................................................194.競(jìng)爭(zhēng)分析競(jìng)爭(zhēng)分析.........................................................................................................204.14.1競(jìng)爭(zhēng)者信息競(jìng)爭(zhēng)者信息................

11、............................................................................................204.1.1主要競(jìng)爭(zhēng)對(duì)手分析主要競(jìng)爭(zhēng)對(duì)手分析................................................................................................214.1.2潛在

12、競(jìng)爭(zhēng)對(duì)手潛在競(jìng)爭(zhēng)對(duì)手........................................................................................................254.1.3未來潛在競(jìng)爭(zhēng)者未來潛在競(jìng)爭(zhēng)者.....................................................................................

13、...............264.24.2競(jìng)爭(zhēng)優(yōu)勢(shì)競(jìng)爭(zhēng)優(yōu)勢(shì)................................................................................................................264.2.1理念優(yōu)勢(shì)理念優(yōu)勢(shì)..............................................................

14、..................................................264.2.2運(yùn)營模式優(yōu)勢(shì)運(yùn)營模式優(yōu)勢(shì)........................................................................................................264.34.3市場(chǎng)準(zhǔn)入壁壘市場(chǎng)準(zhǔn)入壁壘...........................

15、.............................................................................275.運(yùn)營計(jì)劃運(yùn)營計(jì)劃.........................................................................................................275.1行銷目標(biāo)行銷目標(biāo).............

16、...................................................................................................275.2行銷策略行銷策略............................................................................................................

17、....275.35.3定價(jià)策略定價(jià)策略................................................................................................................285.3.1現(xiàn)在市場(chǎng)情況現(xiàn)在市場(chǎng)情況.....................................................................

18、...................................285.3.2產(chǎn)品定價(jià)產(chǎn)品定價(jià)................................................................................................................295.4銷售額預(yù)測(cè)銷售額預(yù)測(cè)...........................................

19、.................................................................305.5市場(chǎng)推廣市場(chǎng)推廣................................................................................................................325.5.1目標(biāo)目標(biāo)...................

20、.....................................................................................................325.5.2策略策略............................................................................................................

21、............32網(wǎng)上推廣網(wǎng)上推廣...............................................................................................................................32網(wǎng)下推廣網(wǎng)下推廣.............................................................

22、..................................................................335.6渠道分銷渠道分銷................................................................................................................345.6.1目標(biāo)目標(biāo)..................