我國(guó)商業(yè)銀行個(gè)人理財(cái)業(yè)務(wù)研究——基于客戶風(fēng)險(xiǎn)偏好視角的分析.pdf

1、蘭州理工大學(xué)碩士學(xué)位論文我國(guó)商業(yè)銀行個(gè)人理財(cái)業(yè)務(wù)研究——基于客戶風(fēng)險(xiǎn)偏好視角的分析姓名：賀亮申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：管理科學(xué)與工程指導(dǎo)教師：王富華20100429AbstractSincereformingandopeningChinasnationaleconomyisincreasedbyrapidlyAsresidentsrisingpersonalincomelevels，peopleswillingnesstoinvestan

2、dmodernfinancialmanagementconceptsaregraduallyincreasing，andincreasinglydiversedemandforfinancialservicesPersonalFinancialServiceshasbecomeChinascommercialbankstoopenupanimportantareaofbusinessandcommercialbankingPersona

3、lFinancialServiceshasabroadprospectandhugemarketspaceTheconductofthebusiness，notonlythegrowingpopulationneedsfinancialinvestmentbutalsoexpandthebank’Sbusinessservicesforthebank’SprofitgrowthhasopenedupnewspaceHoweveratpr

4、esentChinascommercialbankspersonalfinancialbusinessstillinitsinfancypersonalfinancebusinesstobeenhancedComprehensivedevelopmentofChinascommercialbankstoPersonalFinancialServices，increasedfinancialstrengthandinnovationofp

5、roduadevelopmentpaceforindividualresidentstoprovidequalityfinancialservices，hasbecomeChinascommercialbankingbusinessdevelopmentinanextremelyurgentresearchtopicThisarticletake‘thecustomerriskbychance”asthemasterline，theut

6、ilizationlifecycleandtheinvestmentprofolioandSOonrelatedeconomicandthefinancestudytheoryUSesmicroscopicresearchtechniquesandSOonanalysisandmacroscopicanalysis，comparativeanalysis，hascarriedonquitethoroughlythediscussiona

7、ndtheresearchtoOurcountryCommercialbank’Sindividualmanagingfinancesservice，carriesoutthisprovisionofservicerelateddecisionmakingbasisbythetimetotheCommercialbankFirstthisarticleinspectedChina’SCommercialbankindividualman

8、agingfinancesservicedevelopmentpresentsituationandthequestionpointsoutChinasCommercialbank，althoughfromaspectsandSOonpolicyideapatternhasestablishedhasdevelopedindividualmanagingfinancesservicethedirectionandthebreakthro

9、ughpoint，butcompareswiththeinternationalstandardalsohasthebigdisparityAtthesametime，inmanagingfinancesaspectsandSOonproductdesignandmarketingalsohasthe_problemwhichmanyurgentlyawaittobesolvedNext，thisarticlehasanalyzedin

10、dividualmanagingfinancesplandesign，individualmanagingfinancesproductmarketingaswellasthedifferentriskmannerfromcustomerriskangleofviewbychancetotheinvestmentprofolioinfluenceBasedonthis，individualmanagingfinancesplan’Sde