地產(chǎn)項目商業(yè)計劃書

1、上海市上海市x山項目分析報告山項目分析報告目錄目錄......................................................................................................................1一、總論一、總論....................................................................

2、....................................................21.1項目簡介....................................................21.1.1項目概況...............................................21.1.2項目規(guī)劃總體要求.....................................

3、..21.1.3項目建筑面積指標.......................................21.2編制依據(jù)....................................................21.3主要經(jīng)濟技術指標............................................31.4結論...........................................

4、.............3二、市場分析二、市場分析................................................................................................................42.1宏觀環(huán)境分析................................................42.1.1城市概況..............

5、.................................42.1.2經(jīng)濟發(fā)展狀況...........................................42.1.3居民生活水平...........................................52.2、房地產(chǎn)市場分析.............................................52.2.1房地產(chǎn)市場綜述.......

6、..................................52.2.2板塊特征...............................................62.2.3未來發(fā)展趨勢...........................................7三、項目周邊環(huán)境三、項目周邊環(huán)境.........................................................

7、...............................................73.1項目周邊環(huán)境分析............................................73.1.1周邊環(huán)境...............................................73.1.2SWOT分析..............................................83

8、.2競爭性樓盤分析..............................................8四、項目定位四、項目定位................................................................................................................94.1總體定位................................

9、....................94.2產(chǎn)品定位...................................................101.21.2編制依據(jù)編制依據(jù)本報告根據(jù)目前可獲取的資料，結合有關的政策法規(guī)和金山區(qū)有關規(guī)劃，在實地考察與市場研究的基礎上，通過客觀分析和經(jīng)濟評估，為項目投資提供科學的決策依據(jù)。此外，本報告編制依據(jù)還有：1、上海市國有土地使用權出讓合同。2、上海市土地資源管理局20030820號