林產(chǎn)品電子商務(wù)模式研究——基于價值鏈視角.pdf

1、南京林業(yè)大學碩士學位論文林產(chǎn)品電子商務(wù)模式研究——基于價值鏈視角姓名：施建華申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：蔡志堅20090601TheResearchontheForestProduct’SElectronicCommerceMode——basedonvaluechainsystemAbstractEnteringintotwenty—firstcenturywiththecontinuousdevelopmentofint

2、eracttechnologyelectroniccommerceisappliedwidelyandrapidlyinsocietyThoughelectroniccommerceisappliedineverywalksoflifejustlikearagingfire，theapplicationofforestproduct’SelectroniccommercelagbehindHoweverforestproductplay

3、animportantroleinourlifebeofeconomicandsocial’SdoublebenefitsThereforetheresearchontheforestproduct’Selectroniccommerceisofepoch’SimminencyandrealisticmeaningJiabangzhi，generaldirectorinStateForestryAdministration，pointo

4、utinforestryinformationconferenceinMar2009“Acceleratethedevelopmentofforestryinformationandpromotetheprocessofforestrymodemization”ElectroniccommerceiSanimportantmeansofforestryinformationHowtoenableelectroniccommercepro

5、videbetterserviceforforestproductsiSthestartingpointoftheresearchAsfarasthestudymethodisconcemedtheessaymainlycombinescriterionresearchwithdemonstrationresearchandconnectstheorywithpracticeBasedonthetheoryabouttheelectro

6、niccommercemodesandtheapplication’Ssituationaboutthepresentforestproduct’Selectroniccommercetheessaytriestoestablishtheelectroniccommerce’SmodessystemofforestproductaSfollowing：informationintermediary；virtualcommunity；ne

7、tworkshop；networkpurchase；networkauction；valuechainintegration；thethirdpartymarketAccordingtothemodessystem，theessaymakesdepthanalysisabouteachmodeandpaticularcomparisonsamongthemodesThroughthereviewofliteratureconcernin

8、gthecurrentstatusandprogressofforestproduct’Scommerceandthecomprehensiveanalysisofdetailedcasesweconcludegeneralmethodofchoosingforestproduct’SelectroniccommercemodesfromdifferentanglesFurthermoretheresearchhasthefollowi

9、ngdiscoveries：Networkauctionmodewillbetheeffectiveandfutureelectroniccommercemodefortheforestcarbon；ThespecialtythirdpartymarketmodewillbecomethemainelectroniccommercemodeforthemateriallyforestproductKeywords：forestprodu