論馮小剛電影的品牌構(gòu)建_18502.pdf

1、河北師范大學(xué)碩士學(xué)位論文論馮小剛電影的品牌構(gòu)建姓名：李蘅申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：中國(guó)現(xiàn)當(dāng)代文學(xué)指導(dǎo)教師：李惠敏20121205AbstractFengXiaogang’Smovies，alwaysmakesveryhighboxofficerecordsHefirstbeganwithNewYearmoviemodeLaterhetrieddifferenttypesandeverytimegavetheaudiencesurprise

2、FengXiaogang’SmoviesbecomeafamousbrandinChinaHowcouldheconstructhisbrandThisessayanalyzeshismoviesbydividingthemintothreesteps——beginning，adolescenceandmaturitytofindthecauseofhissuccessHeisapioneerforcontributingNewYear

3、’SMoviePeriodHisNewYearmoviemodeiSthemostfamousbrandofa11hismovietypesHetriesdifferenttypesofmoves，forexample，costumemovies，warmovies，disastermovies，etcAllhismoviesstrengthenhispopularityandreputationThecauseandelementst

4、ohisbrandincludehisowneffortsandinsistence，thehelpofthescreenwriters，theselectionoftheactorsandthecompanybehindhim——HuayiBrothersCO，LTDThelastchapteroftheessayconcludesthefeaturesofFengXiaogang’Smoviebrandandpointsoutthe

5、valueandinspirationofhisresearchThearticlereferencessomeothers’worksandessaysThestatementsbaseonthemovieworksofhisdifferentperiodandt11inkhighlyofcommercialboxofficeHeknowsthecharacteristicofthecommonpeopleandworksforthe

6、mAftermanyyearspractice，hefindsawayofconformedwiththecommandofthegovernment，makingabigmoneyandmaintainingtheartisticqualityofthemoviesThroughthestudyofFengXiaogang’Smovies，peopleCangetakeytohissuccessandleadadirectiontot