富媒體時代數字化企業(yè)形象設計研究.pdf

1、天津工業(yè)大學碩士學位論文富媒體時代數字化企業(yè)形象設計研究姓名：靳曉楠申請學位級別：碩士專業(yè)：設計藝術學指導教師：肖暢20090101AbstractWiththedevelopmentoftheIntemet，streamingmediaandinteractivecommunicationtechnologies，RichmediatechnologywasbornRichmediaisnotapuremediatechnology，

2、butthecombinationofmanytechnologiesandmulti—mediabasedonInternetItisaWeb20applicationwithcontinuousdevelopmentandexpansionWiththerichmediatechnology，theCIlanguagehasbeenreconstructed，SOthattheCIdesignisnolongerlimitedtot

3、wodimensionalspace，buttowardsthemultidimensionalonewiththedimensionoftime，spaceAtthesametime，CIdesignhasrichformofexpression，whichcombinedwithvisual，auditoryandinteractivebyWeb20style，SOastoachievemorevividcommunicatinge

4、ffectRichmediatechnologyexpandsanewfieldforCIdesignIntheeraofRichmedia，virtualrealityenvironmentbasedonInternethasbecomethesecondspaceforhumansurvival，andinteractwiththerealenvironmentC1withvirtualrealityenvironmenthasbe

5、enrapidlydevelopedandbecomeanotherimportantmediaWiththerapiddevelopmentofInternetterminals，mobilephoneshavebecomeallimportantperformanceandcommunicationmediaforCIdesignandtheircharacteristicshavehadthecorrespondingoptimi

6、zationRichmediatechnologyalsoexpandsthetheoreticalsystemofCIdesign，whichnolongerconfinestothedivisionmethodas／vii，BIandVIAccordingtotheprofoundchangesforCIdesignAnewdefinitionhasbeenputforward，thatisRMI(RichMediaIdentifi

7、cation)classificationInRichmediaera，public，equal，shareandgroupwisdomandUGC(Usergeneratedcontent)havebecomethekeywordsofthetimesThedesignfieldwhichisimpactbythedigitaltechnologyandIntemetdevelopmentgeneratesnewdevelopment