金魚涂料集團(tuán)市場營銷策略研究.pdf

1、⑨又詐大尊T程碩士學(xué)位論文_^臁j躡●】Ija嗍141=1=1躅_aI啊旺咪lj踴哪111]a●領(lǐng)域：T、lf，T程作者姓名：王謙國指導(dǎo)教師：羅宜美副教授企業(yè)導(dǎo)師：任秀豐高級工程師T：j上出tW內(nèi)止H占2004年12月ABSTRACTnetextdeeplyanalyzedsuchinfluencefactorsastheenvironmentandresourcesthatGoldenfishGroupispresentbymodem

2、marketingtheoryandenterprisestrategicmanagementtheoryincombinationwiminternationalanddomesticcoatingindustrypresentsituationanddevelopmenttrendItestablishedthecompany’Stargetmarketanddefmesthefuturemarketingcombinationst

3、rategythroughmarketsegmentsandmarketdemandforecastThetexthasfirstintroducedtheworldandChinesecoatingindustrypresentsituationanddevelopingtrend，describedthepresentsituationofOoldenfishGroupTakingadvantageofmodemmarketingt

4、heoryandenterprisestrategicmanagementtheorythetextanalyzedsuchmacroscopicalenvironmentsaspoliticalandlawenvironment，economicenvironment，socialenvironment，scientificandtechnicalenvironmentthatthemethodofPESTisinGoldenfish

5、Group，alsonadoptfivestrengthmodelofpottertoanalyzeandcomparewiththecompetitors，suppliers，distributorsandpotentialcompetitorsandsubstitutesAdoptSWOTmethod，thetextmadefurtheranalysesofthestrength，weakness，opportunityandthr

6、eattothecompanyOnthebaseoftheabove，takingtheexampleofarchitecturalformarketsegments，thetextsetupthepredictionmodelofChinaarchitecturalcoatingbyusingtheoperationresearchtheoryandpredictthecoatingdemandofthebuildingforthen

7、extfouryears，establishedgoalmarketofenterprisesIntheend，thetextputforwardthemarketingcombinationstrategyonprice，product，place，promotionandthespecificprecautionOilGoldenfishGroupmarketingpolicyandcontr01KeyWords：CoatingIn