廣深鐵路客運(yùn)市場(chǎng)調(diào)查及客運(yùn)市場(chǎng)營(yíng)銷(xiāo)研究.pdf

1、西南交通大學(xué)碩士學(xué)位論文廣深鐵路客運(yùn)市場(chǎng)調(diào)查及客運(yùn)市場(chǎng)營(yíng)銷(xiāo)研究姓名：何燦輝申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：交通運(yùn)輸工程指導(dǎo)教師：葉懷珍2001.1.1西南交通大學(xué)工程碩士研究生學(xué)位論文II—AbstractAlongwithoursocietyeconomydevelopmentandplannedeconomytransitingtomarketeconomyrailwaypassengertransport，whichisunderthep

2、lannedeconomysystemforalongtimeisfacedwiththenewchallengeOntheonehand，itdonotacclimatizeitselftOvarietyofdemandinnewtimesOntheotherhand，passengermarketiscontestedbyothertransportmode，whichgrowrapidlyForthesakeofexploring

3、thenewoperatingmethodsaboutrailwaypassengertransportundermarketeconomysystem，thewriterstudytheproblemonextensivelyandthoroughlybymeansofnewideaandmethodofmodemmarketingtheoryThecountermeasureofmarketingisputforwardThehar

4、vestshouldbeusefultodepartmentconcemedindecisionmakingTheproblemiSdiscussedinthispaper行omninechaptersBasictheoryofmarketandmarketingiSrecountedfirstSecondlyessenceandmarketingofpassengerinGUANGSHENrailwayregionisinvestig

5、atedandanalyzedFinallycountermeasuresandstepisputforwardStudyconclusionispresentbelow：Increasingthedensityoftrainheighteningthespeedoftrain，acceleratingthequanti可ofresourcetObeseasonedwithdensityofpassengerflowSeekingfor

6、theequilibriumoftransportation，linkingupingoodtime，acceleratingthedistributingofresourcetobeseasonedwiththedistributingofpassengeLOpeningthegate，smoothingtheavenue，acceleratingtheconfigurationofresourcetObeopenedforthema

7、rketTestingthemodalityofmarket，creatingthemarketingsystemwhichaccordwithmarketdemandPlanningtraindiagramwhichmustaccordwiththepassenger’Sleavingdemand，innovatingtheorganizingandmeansofticketsale，improvingthelevelofservic