2023年全國碩士研究生考試考研英語一試題真題（含答案詳解+作文范文）_第1頁
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1、CulturalDifferencesinTrademarkTranslation1.IntroductionWiththedevelopmentofeconomyglobalizationmemeproductsrushedintotheinternationalmarketitgivesconsumersenoughspacetomakechoices.Therefethefirstimpressionofaparticularpr

2、oductontheconsumerswillhaveafarreachingeffect.Asaproductindomesticmarketthefirstimpressionismostlyproducedbyitstrademarkwhilefthoseinoverseasmarketbythetrademarktranslation.Anovelpropertranslationoftrademarkcancatchtheat

3、tentionofconsumersatthefirstsightarousetheircuriosityinterestfurtherstimulatetheirexpectationsdesire.Whilesomeimpropertranslationcannotfunctionwellconveythenecessarymessagestothetargetconsumerswhichwillunfavablyaffectthe

4、marketpromotion.Howevertrademarktranslationisnoteasydifferentnationshavedifferentculturesculturedeeplyinfluencespeople’sattitudetotheirlifeevenconsuming.Theculturaldifferencesbetweentheiginaltextthetargetlanguageoftenlea

5、dtosomebarriersintranslation.Translationwithoutdealingwellwithbarriersistoresultinculturallossmisundersting.Soitisofgreatimptancetofindoutthedifferencesinculture.Thispaperattemptstoexplesomeculturaldifferencesintrademark

6、translationreflectedinsocialbackgroundvaluesystemscustomshabitsthensomestrategiestechniqueswouldbeadoptedintrademarktranslation.2.CultureTrademarkTranslation2.1DefinitionofCultureCulturediffersfromeachothereachcultureisu

7、nique.Astoitsdefinition3Translationcanalsobecalleda“culturaltranslation”becauseculturefactistakenintoconsideration.Culturesdifferfromeachothereachcultureisuniquesoitisofgreatimptanceftranslatstobeawareoftheculturaldiffer

8、encesbetweenChinesetheWesternlanguages.trademarksarethewindowstoshowthenationalculturetoothercountries.Therefeoneofthemostimptanttasksoftransferistosolvetheproblemscausedbyculturaldifferencesintheprocessoftrademarktransl

9、ating.Apropertranslationhasapowertopersuadeconsumerstobuytheproductsonthecontraryanimpropertranslationinevitablymakesagreateconomicloss.FexampleinChineseculture“白象”(literallymeaningwhiteelephant)isatrademarkofbatteries.T

10、hewd“白象”willgivespeoplethefeelingof“cleanlovelyanimal”.When“白象”wasusedfatrademarkitwassoonacceptedbymostofChinesepeople.HoweverinEnglishculture“WhiteElephant”symbolizessomethinguseless.SopeoplefromtheWesterncountriesmayn

11、otbuyaproductthatisuseless.ObviouslythisEnglishversionreferringtotheculturespecificfeatureconveystheconceptualmeaningthatdoesnotexistinChineseculture.EventhoughtherearetranslationequivalentsinChinesetothisEnglishphraseth

12、eyarequitedifferentinculturalconnotation.2.4FunctionofTrademarkTranslationAgoodtranslationisnotonlyanaccuratetransfmationofthetwodifferentlanguagesbutagoodrewritingcreatingoftheiginaltextwhichrequiresthetranslatbeabletoc

13、onvertthedenotationconnotationaswellastheculturalinfmationoftheiginaladequately.Itisaneffectivetoolthatthemarketersusetoattractpersuadecustomerstobuythecommodities.Itisabridgebetweenthetargetcustomersmarketerssoitshouldf

14、ulfillsomefunctionsasbelow:Firstlytheinfmativefunction.Agoodtrademarkitstranslationisaneffectivefmofadvertisingwhichcanprovidecustomerswithsufficientinfmationofproductsgivethemhardsalesconveytheculturalinfmationaswell.To

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