收視率在電視新聞節(jié)目中的應用研究——以吉林衛(wèi)視《新聞參考》欄目為個案.pdf

1、東北師范大學碩士學位論文收視率在電視新聞節(jié)目中的應用研究——以吉林衛(wèi)視《新聞參考》欄目為個案姓名：劉楊申請學位級別：碩士專業(yè)：新聞學指導教師：鄭軍20090501AbstractTheratingsInrecentyearsbecomethefocusofattentionoftheindustryasanimportantmeanstoinvestigatethemediaitsChinesetelevisionindustryhas

2、afarreachingimpactonthedevelopmentprocessInvestigatetheratingsfromthefaceto—facevisitsandphoneaccesstothediarycard—stagedevelopmentphase，andfinallytothestaffofthewidelyusedmeasuringinstrumentcanbesaidtoinvestigatetheappl

3、icationoftheratingsofmoreandmoreprecise，withmoreandmoretime—sensitive，ofcourse，theratingsappliedThereisalsothedirectuseofratingsasjudgedbythequalityofprogramcontent，theexistenceofmeasurementerror，lackofindustryoversighta

4、ndotherissuesexist，butoverall，theratingsoftelevisionprogramsoftheoperationofthemarketplayedanimportantroleshouldnotbeendeniedo￡Ratingsanalysisoftelevisionprogramsatawiderangeofapplications，forexampleattheapplicationprogr

5、amminginaprogrambroadcastresultstobeexpected，theapplicationofresourceutilizationortelevisionchannelsoperatingattheapplicationandanalysisofthesespecificratingsandcanbeattributedtotheovera，lllevelofthefourlargest，whichares

6、pread謝tlltheratingssystemlevel，theprogramtypelevel，thecolumnswiththeprogramlevel，thetelevisionandchannellevelThroughtheanalysisofOuraudiencecanbeseenthattheviewingaudienceandtheaudienceratingsscalestructure，inparticularw

7、ecanunderstandthatthemarkethasclosedatthenumberofviewerswatchingTV，analyzinghowtheaudienceviewingtimeatdifferenthours，differentchannels，differentprogramfordistributionistheaudienceforafartherdayatdifferenttimesofthestruc

8、tureoftheratings，theaudienceindifferenttypesofviewingthestructureofprogramsandSOon，andtheseratingssysteminformationbroadcastontheprogramstaffcanmakeitfortheviewingaudienceabetterunderstandingofBehaviorInthisstudy，JilinTV

9、”newsreferenceto”sectionforthecasetothespecificcasethattelevisionratingsanalysissectionatthespecificapplication，wecanfindtheratingsatthetelevisionnewsprogramtodeveloptheroleofevaluationoftheroleofaudiencesegmentationaswe

10、llasratingsfortelevisionnewsprogrammingoftheguidingroleRatingsdatausedinthefuturedevelopmentofmoreextensivetargetratingsasaprogramevaluationsystemwhichisveryimportantalsoplayedaveryimportantroleinbuildingascientificprogr