食品商標(biāo)翻譯中的文化障礙與翻譯策略.pdf

1、分類號JDCY855540密級——單位代碼!Q151食品商標(biāo)翻譯中的文化障礙與翻譯策略韓穎指導(dǎo)教師高玉芬職稱教授學(xué)位授予單位大連海事大學(xué)申請學(xué)位級別碩士學(xué)科與專業(yè)外國語言學(xué)及應(yīng)用語言學(xué)論文完成日期2006年2月12日論文答辯日期2006年3月11日答辯委員會(huì)主席擴(kuò)_、AbstractThispapermainlydiscussestheculturalbarriersofChinesefoodtrademarktranslationan

2、dequivalenttranslationstrategyQualitativeandquantitativemethodsareadoptedindiscussingandanalyzingthekeypointinthispaperTenthousandChinesetrademarkswiththetranslationswerecollectedfromthepresentmarketandtheinternetAmongth

3、em，fivehundredtrademarksthatarethemainsubjectswerechosenrandomlyThrou【ghinvestigationandanalysis，fourkindsoftranslationmethodsthattranslatorsmainlyadoptarefoundTheyareChinesepinyin，wordforwordtranslation，abbreviationandf

4、reetranslationItalSOshowsthatthetrademarktranslationsarenotequivalenttotheoriginalonesItleadstotheculturallossordistortionThenquestionnairesareadoptedtofurthertestthefindingsSothestrategyinChinesetrademarktranslationispu

5、tforwardAtthesametime，somemisunderstandingofNida’StheoryisclarifiedanditstruenatureisdisclosedItsvalidityandlimitationintrademarktranslationisexploredItissignificanttodosuchresearchintheoreticalaspectandpracticalaspectTh

6、roughtheinvestigationandtheresearch，thequalityoftrademarktranslationwillbepromotedandequivalenttranslationcanbewidelyadoptedintheinterculturaltranslationThispaperincludesfivepartsChapterOneistheintroductionItincludesthea

7、ims，purposesandmethodofthispaperChapterTwoisabouttheinterculturalcommunicationandNida’SFunctionalEquivalenceChapterThreeisthebasicknowledgeoftrademarkandtheinvestigationThefindingsshowthatnonequivalentphenomenaexistinChi

8、nesetrademarktranslationAnditisfurthertestedthroughquestionnairesInChapterFour，thestrategyaboutChinesetrademarktranslationisputforwardChapterFiveiStheconclusionKeyWord：Trademark；Interculturalcommunication；FunctionalEquiv