二、三級(jí)城市百貨店的再定位.pdf

1、綴多大學(xué)碩f。學(xué)位滄文(專(zhuān)業(yè)學(xué)位)、三級(jí)城市百貨店的再定位院系：專(zhuān)業(yè)：姓名=指導(dǎo)教師；完成日期：管彈學(xué)院I商瞥理劉忠平蔣青云教授2006午4月28日043025080劉忠平二、三級(jí)城市百貨店的再定位AbstractDepartmentstoreisthemainformofretailindustrywithmorethan100yearshistory，nowadaysmanydepartmentstoresareconfronted

2、withtoughmarketduetotheincreasinglypromotingoflivingstandardandthechangingofcustomerconsumptionbehaviorinintensecompetitivemarket，theystruggleintheedgeoflessprofitanddeficit，althoughhavedoneutmost，stillwithdifficultytoma

3、intainedthesurvivalsituation，muchlessgetridofpassivesituationincompetitiontoclimbwiththedevelopmentComparingwiththefirsttiercitiesthesecond，thirdtiercitiesdescendoncompetition，buttheystillarelackofcompetencywhenfacingthe

4、insufficientcompetitionandtheenteringofforeignretailmagnateThethesisdiscussthepresentmarketanddifficultiesofthesecond，thirdtiercities，mainlyincludingcustomer’sheavydivergence，theshrinkingofbusinessscope，discovereddepartm

5、entstoredidn’thavetheclearsalesandmanagementstrategyaccordingtothechangingmarket，theyalsodldn’tprovidetheservingmatchwiththecustomer，sothatcan’twincustomer，furthermore，ifstillholdthetraditionalbusinessmodelwew111getintot

6、hedifficultyagain，SOweintroducetherepositioningtheoryWithcasestudyingwegivethedevelopingoutletforthedepartmentstorebasedonpositioningtheory，theystillcanbeboomed，onlyneedthereposltionlngThenthethesisdeliverspecificonsegme

7、ntation，targetaudience，positioningthedepartmentstoreformandmodernindustryfeatureFinallyraisesafeguardmeasureafterrepositioning，thatistosay，adjustingthegoodsstructure，specialmanagement，servingpromotingandfosteringloyaltyc